Vijay Deverakonda Appears Before ED in Online Betting Probe: What You Need to Know
Popular Tollywood actor Vijay Deverakonda made headlines on August 6, 2025, when he appeared before the Enforcement Directorate (ED) in Hyderabad as part of an ongoing investigation into alleged illegal online betting promotions. The case has drawn significant attention as it involves multiple celebrities and raises important questions about celebrity endorsements in the digital age.
The Investigation Unfolds
The Enforcement Directorate’s probe stems from multiple First Information Reports (FIRs) filed by the Telangana Police, targeting celebrities and influencers who allegedly promoted online betting applications. These platforms are suspected of generating and laundering substantial amounts of money through illegal gambling networks, violating the Public Gambling Act.
Vijay Deverakonda’s involvement in the case traces back to his earlier association with gaming platform promotions. However, the actor has been quick to clarify his position, stating that his involvement was limited and dates back to 2016. He emphasized that he discontinued any such endorsements on moral grounds and has maintained full cooperation with investigating authorities.
#WATCH | Hyderabad, Telangana: Actor Vijay Deverakonda appears before the Enforcement Directorate office in Basheerbagh, Hyderabad.
He was summoned by ED earlier regarding an online betting games promotion case. pic.twitter.com/miruSJ0iYb
— ANI (@ANI) August 6, 2025
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Celebrity Endorsements Under Scrutiny
The case highlights a broader issue affecting the entertainment industry, where celebrities often partner with various brands and platforms through endorsement deals. The investigation has expanded beyond Vijay Deverakonda to include other prominent figures from the film industry, including Rana Daggubati, Manchu Lakshmi, and Prakash Raj, among others.
According to reports, approximately 29 actors, influencers, and YouTubers have been identified in connection with the alleged promotion of illegal betting platforms. This widespread involvement underscores the scale of the investigation and its potential impact on the entertainment industry.
The Actor’s Response
During his appearance at the ED’s Basheerbagh office in Hyderabad, Vijay Deverakonda maintained his stance of full cooperation with the investigation. The questioning focused on several key areas, including financial transactions, digital records, and the nature of his relationship with brands connected to online betting activities.
Importantly, officials have clarified that Deverakonda was called in as a witness rather than as an accused party. The actor has consistently stated that he declined payments for promotional activities on moral grounds, demonstrating his awareness of the ethical implications involved.
Understanding the Legal Framework
The investigation operates under the Prevention of Money Laundering Act (PMLA), which allows authorities to examine financial transactions and trace money flows in cases involving suspected illegal activities. The ED’s approach involves reviewing bank records, endorsement agreements, and digital advertising trails to understand the complete financial picture and assess celebrity involvement in facilitating potentially illicit betting operations.
This legal framework ensures that all aspects of the alleged money laundering scheme are thoroughly examined, from the initial promotional activities to the final destination of funds generated through these platforms.
Industry Impact and Implications
The ongoing investigation has significant implications for the entertainment industry, particularly regarding how celebrities approach endorsement opportunities. It serves as a reminder of the importance of due diligence when partnering with brands and platforms, especially in emerging digital sectors where regulatory frameworks may still be evolving.
The case also highlights the need for clearer guidelines and awareness among public figures about the legal and ethical implications of their endorsement activities. As influencers and celebrities hold significant sway over public opinion and consumer behavior, their responsibility extends beyond mere commercial considerations.
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Moving Forward
As the ED continues its investigation into the broader network of celebrity-driven promotions within India’s online gambling ecosystem, the focus remains on uncovering the full extent of any illegal activities while ensuring fair treatment of all parties involved.
Vijay Deverakonda’s cooperative approach and transparent communication throughout the process demonstrate a professional response to the investigation. His emphasis on moral considerations in declining certain promotional opportunities reflects a growing awareness among celebrities about their social responsibility.
The case serves as an important precedent for the entertainment industry, emphasizing the need for careful evaluation of endorsement opportunities and the potential consequences of promotional activities that may inadvertently support illegal operations.
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Conclusion
The Vijay Deverakonda ED investigation represents more than just a single case involving a popular actor. It reflects broader questions about celebrity responsibility, digital platform regulation, and the intersection of entertainment and legal compliance in India’s rapidly evolving digital landscape.
As the investigation progresses, it will likely provide important insights into how the entertainment industry can better navigate the complex relationship between commercial endorsements and legal compliance, ultimately benefiting both celebrities and their audiences.
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