Article 370 Sees Steady Growth at Box Office in First Weekend

Tanisha Sharma February 25, 2024 Article 370, Yami Gautam

Article 370, the new thriller starring Yami Gautam, saw steady growth in box office collections over its opening weekend in theaters. The film, which released on February 23, got off to a decent start and minted Rs 5.9 crore on its first day.

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Solid Growth on Day 2

The film showed good growth on Saturday, earning Rs 7.5 crore on day 2. This was a 27% increase from day 1, indicating positive word-of-mouth. The total 2-day India collection for Article 370 stands at Rs 13.4 crore.

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Night Shows See Better Occupancy

As per early trade reports, both day 1 and day 2 saw higher footfalls for the night shows of Article 370 across centers. This indicates the genre and subject matter is attracting more viewers in the evenings and nights.

Yami Gautam’s Performance Praised

Yami Gautam plays the lead role of an intelligence officer in Article 370. Her performance has come in for praise in reviews, with critics highlighting her action sequences and dialogue delivery. Co-stars like Priyamani, Arun Govil and Kiran Karmarkar have also been appreciated for their supporting acts.

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First Weekend Numbers Awaited

The opening weekend collection figures for Article 370 will be keenly watched. Given the growth on day 2, trade pundits estimate the film can potentially cross Rs 25 crore in its first 3 days. These numbers will give a better idea of the film’s initial box office prospects.

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About Article 370

Helmed by director Aditya Jambhale, Article 370 depicts the emergence of terrorism in Kashmir and the government’s mission to eliminate Article 370. Centered on anti-terror operations, the thriller drama aims to showcase a fictionalized account of the issues surrounding the controversial constitutional provision.

With a steady start, Article 370 looks positioned to capitalize on positive word-of-mouth over its opening weekend. The coming week’s collections will reveal the film’s box office sustainability and audience reception.